About
Elevate Your Marketing Strategy & Grow Your Brand
JAM3 Strategic Marketing and PR is a communications consulting and professional support services company specializing in strategic and performance marketing, branding, public relations, demand generation & digital marketing, reputation management and talent optimization.
JAM3 delivers comprehensive data analysis and tactical planning for multi-channel
and digital marketing campaigns. Also offers on-demand, cost-effective access
to a suite of specialized external consultants and service providers.
- Marketing and branding
- Customer experience
- Content strategy
- Data analytics and insight
- Consumer- influenced marketing
- Enterprise risk management
John Marzano, Principal
John Marzano is a senior healthcare executive and consultant with 25+ years experience in strategic performance marketing, communications, public relations, and in using digital strategies to build strong brands through targeted marketing content. He most recently served as VP of Marketing & Public Affairs for Lehigh Valley Health Network in PA.
Notable achievements:
- Experience principally in the fields of hospital/healthcare networks at four major health systems
- One of the first to show validated ROI and business growth in healthcare marketing through digital vertical
- Built healthcare sports marketing relationships for mid-size and Fortune 100 companies (Baltimore Ravens, Washington Nationals, Orlando City Soccer Club, Arnold Palmer Invitational) and youth recreation (SAYC-Saints). Worked in both B2C and B2B industries, with a focus on digital marketing.
- Collaborated with senior management at a national Fortune 500 database marketing company regarding the full range of its strategic marketing options. Conducted highly targeted, data-driven research that resulted in clear direction for an effective product sales strategy.
- Expertise includes crisis communications and media training, and in cultivating community partnerships (Bethlehem Steel FC, LV IronPigs, UWay)
- Worked closely with executive and board of directors of a community center to devise an innovative, cost-effective brand strategy around heightened public awareness, digital communications, fund development and sustainable partnerships.
- Consumerism influenced and specially trained in the evaluation and talent optimization of marketing departments to meet the changing needs of new consumer demand.