About
Strategic Marketing, Brand Consulting, Social Media Communications
JAM3 Strategic Marketing and PR is a communications consulting and professional support services company specializing in strategic and performance marketing, digital and social media marketing strategy, branding, communications positioning, digital marketing, reputation management and talent optimization.
JAM3 delivers comprehensive data analysis and tactical planning for multi-channel
and digital marketing campaigns. Also offers on-demand, cost-effective access
to a suite of specialized external consultants and service providers.
- Marketing and branding...Is your brand strategy in need of a reboot?
- Customer experience...Customer or business first?
- Content strategy...Does your message resonate with target audiences?
- Data analytics and insight...Is science guiding your customer strategy?
- Consumer- influenced marketing...Is your message responsive to need?
- Enterprise risk management...Are you prepared for a business crisis?
John Marzano, Principal
John Marzano is a senior healthcare executive and consultant with 25+ years experience in strategic performance marketing, communications positioning, public relations, and in using digital strategies to build strong brands through targeted marketing content. His two most recent roles: VP of Marketing & Public Affairs for Lehigh Valley Health Network in PA; and Chief Marketing & Communications Officer for Orlando Health in FL.
Notable achievements:
- Experience principally in the fields of hospital/healthcare networks at four major health systems
- One of the first to show validated ROI and business growth in healthcare marketing through digital vertical
- Built healthcare sports marketing relationships with mid-size and Fortune 100 companies (Baltimore Ravens, Washington Nationals, Orlando City Soccer Club, Arnold Palmer Invitational) and youth recreation (SAYC-Saints). Worked in both B2C and B2B industries, with a focus on digital marketing.
- Collaborated with senior management at a Fortune 500 database marketing company regarding the full range of its strategic marketing options. Conducted highly targeted, data-driven research that resulted in clear direction for an effective product sales strategy.
- Expertise includes crisis communications and media training, and in cultivating community partnerships (Bethlehem Steel FC, LV IronPigs, UWay)
- Worked closely with executive and board of directors of a community center to devise an innovative, cost-effective brand strategy around heightened public awareness, digital communications, fund development and sustainable partnerships.
- Consumerism influenced and specially trained in the evaluation and talent optimization of marketing departments to meet the changing needs of new consumer demand.
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